About us
Sophie
Sophie Randall is passionate about helping people share their thoughts and feelings. She likes to get people to take a moment to write a card, a journal entry or a note - to put pen to paper and be personal.
Sophie worries that a text message on a phone is not personal and that an email is, well, not something you can put on a mantelpiece.
In this fast moving world where technology is around every corner, Sophie has created a warm and nourishing place where expressing yourself is easy and enjoyable.
Our Mission
Sophie Randall cards & gifts is a fresh approach to helping owners of card and gift shops to unlock greater value from their businesses.
Using a franchise model, existing and new card and gift shops can access the benefits of a national brand while retaining a local feel for their business.
Sophie Randall cards & gifts Pty Ltd will provide access to product rebates usually unattainable by individual stores. We will also deliver significant operational cost cutting opportunities as well as access to products previously not available to individual card and gift shops.
Franchisee stores will be supported with professional consistent marketing collateral and support materials designed to increase traffic and boost sales.
What we look for in a franchisee is a commitment to the quality product and service established as the benchmark by the group, active participating in promotions and proud representation of the brand.
Our Stores
Sophie Randall stores have a common and unique look and feel. We leverage the corporate benefits of consistency yet allows local expression.
We zone our stores to ensure that we speak with authority to our target market. Our customers will find what they are looking for easily while enjoying themselves along then way.
We don't clutter Sophie Randall stores with stock and retain excellent sightlines. There is room to privately choose the right card and to freely move around the store.
Our Operations
We order centrally as well as at the store level - ensuring maximum personal ranges to suit local situations.
Our stores have a consistent IT platform, thereby enabling easy benchmarking, consistent stock file management and national management of services such as our loyalty program and birthday club.
Our operations manual and support material provides a seven day guide to running a Sophie Randall store; employee position descriptions;
Want to know more?
To find out more about the Sophie Randall retail concept please make contact with Mark Fletcher on 0418 321 338 or email .